Timeless & eternal When creating at Carui, we aim for timelessness. All our pieces have an identity that does not obey trends, but favor delicate, contemporary and architectural forms, hence remaining contemporary. We see each piece as a member of our family, evolving and gaining personality with its use, but unique from the very beginning. All our pieces are numbered and produced in limited quantities. But our pieces must also endure the test of time, so we aim for the highest quality possible. That is why we work only with the finest materials and the craftiest ateliers, and all our products are fully and proudly made in Portugal. We draw from the cumulated experience throughout centuries of working with leather and crafting high quality items to give our products a life that crosses multiple generations. By delivering this, we remain consistent with our purpose of minimizing our impact by providing customers with the most possible conscious purchase – a long lasting one
Accessibility We decided to start Carui because we wanted to be able to be more conscious and responsible in the bags we bought for ourselves, and although there was already some offer of responsible/sustainable products in the market, they either didn’t fully deliver what they promised or they were simply too expensive (both for us and for the majority of consumers). Hence, every Carui piece is developed to meet two key conditions: we must pay our suppliers fairly, but we must also be able to sell a high quality, long-lasting, responsible product at a reasonable price. To make this equation work and make Carui accessible to as many people as possible, we operate with smaller margins for our brand, but that is a challenge we are willing to tackle every day. Because if we are not accessible, we will not have customers. And without our customers, we would be making this journey alone… and that would be pointless.