We have always been told that we can either be part of the problem, or be part of the solution... It was with this in mind that Carui was born in Porto, as a more accessible brand of bags and accessories with an architectural, timeless and functional design; but, above all, responsible and (increasingly) sustainable. From the feminine heart, strength, beauty, resilience and magnetism. Pure, visceral and unique raw material of the female universe. By adding responsibility, truth and tradition, Carui was be born. These are times of change, times of clarity that sweep the darkness of ignorance and prevent us from going back. Times that fearlessly illuminate the right path, the path we want and will follow. Carui is the starting point of this path. A brand (of accessories) that sees fashion as an eternal interpretation of art, that inspires and creates a legacy of timeless pieces that should be passed on from generation to generation. Pieces whose soul will incorporate memories and stories that will make them ever more iconic and special. We cultivate the awareness and beauty of the feminine through delicate, contemporary, inspiring and ethical collections. We believe in a holistic view. A 360º sustainable approach that balances planet, people, partners and profit. Collaboration is the path for change. Focus is no longer exclusively on the product; it also embeds the value of the history behind its creation. After that? Let them live, flourish and release the aroma of memories.
At Carui we are for time, awareness and responsibility. We are for you and for everyone with emotion, passion and lightness.Elena & Maria João